CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download: What is a brand? For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” These different components of a brand that identify and differentiate it are brand elements. 1

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download: What is a brand? For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” These different components of a brand that identify and differentiate it are brand elements. 1

Win the battle in my own head!

I am so excited to attend the Blair Singer's seminar this weekend! Its going to be an awesome weekend with a lot of learning to do and valuable information to utilize in the future.

Coming from sales background, I often meet challenges and issues on securing sales for my company. Sometimes, you do everything the right way and still ended up with less than desired sales. Its quiet a bit of puzzle when other people who does the same thing but they can achieve better results that you did? Where is the logic in that? How is it possible?

Well, that is exactly what Blair Singer is going to coach us about! On how to tackle the inner voice that are responsible for all of our outer actions and results. Listening to his video and his logical explanation, I have a strong urge to attend this seminar. I am sure this will benefit me and my sales team to achieve greater results and I cant wait to see that happening!

It is going to be a life-changing weekend designed for any one that is seeking to increase their success and improve the quality of their personal and professional lives. 

Giving Businesses the Power to change our lives!

All it takes is one moment to forever change you. This is Narayanan Krishnan's story.

With a degree in hand and future in sight, Narayanan was on his way to be an award-winning chef at a 5-star restaurant in Switzerland.

All it took to change his plans forever was a walk on the streets of his home town of Madurai, India. It was then that he was taken aback by an elderly man lying on the side of the road. This man was starving and filthy. Narayanan reached out to this old man who placed his frail, wrinkled dirty hand upon his. During a visit to his family, before heading to Europe, he said, "I saw a very old man, literally eating his own human waste out of hunger. I went to the nearby hotel and asked them what was available. They had idli, which I bought and gave to the old man. Believe me, I had never seen a person eating so fast, ever. As he ate the food, his eyes were filled with tears. Those were the tears of happiness. This was a defining moment.

Narayanan decided in this moment that helping this man and those in need would be a life well-lived, providing him the happiness and fulfillment he had yet to experience until this moment

Starting in 2002, utilizing his own personal savings, Narayanan fed around 30 people. In 2003, he began to serve freshly-cooked meals, and has since served over 1.5 million meals as of August 2010.

He was awarded as one of the Top 10 CNN Heroes of 2010.

Its always about giving what you can for the betterment of human race. The more you give, the more you shall receive. So, Business Owners out there, if you want to start giving back to your community, I strongly suggest you to check out the Buy1Give1 foundation (B1G1) 

Check out the latest giving in Buy1GIVE1!

Gave 970 people in need a nourishing meal
ONE Meal for the Blind
Feed ONE blind or visually impaired person a meal

We can make a difference!

Tips on How to Create Effective Customer Incentive Programs

KNOW YOUR TARGET MARKET – Are you sure you know what your target market is? Determine everything about them from general demographic factors like age, gender, income class, to the little but important details like which colors or designs they prefer and so forth.

COMMUNICATE – Again, do everything you can to know what’s on your customers’ mind. Have them fill out survey forms, and to make sure that they’ll answer these, give them incentives to do so. Keep in mind that although you truly need to spend money for both incentive programs to work, you don’t need to spend a lot because big capital doesn’t necessarily equate with effectiveness. Creativity and resourcefulness still counts so it’s definitely possible to have a successful incentive program without denting your company’s pockets too much.

REWARD CUSTOMER LOYALTY – Know who your loyal customers are. And when you’ve identified them properly, make sure that you reward them accordingly. Let them know that you’re aware of their loyalty to your company and that you’re giving them a reward because you appreciate it.

GIVING AWAY REBATES – Be careful when using rebates as an incentive strategy for your customers. Due to numerous controversies surrounding rebates, more and more consumers are feeling discouraged and reluctant to take advantage of rebates. If and when you do use them to encourage customers to patronize your products or services, make sure that you use a simplified process for your customers to redeem their reward: don’t dangle a carrot if you don’t plan to give it away in the first place.

GIVING AWAY PROMOTIONAL PRODUCTS – Promotional products are always welcomed by all kinds of customers. Be sure, however, that you give them something useful – even if it’s only in the aesthetic sense. If you skimp on the costs and design, your incentive strategy might end up backfiring on you.

New Year....New You??

It’s your first Monday back after the holiday, and it’s the start of a brand new year. Is this year going to be a repeat of your last sales year, or are you going to resolve to do things different, to make it better?

If you are going to make one of your resolutions to lose some weight, there isn’t anything heavier and tougher to drag around than the three following items. Resolve to set them down.


Old Beliefs

There isn’t anything that has a greater impact on your results than your beliefs. What you believe will determine the actions that you take, and the actions that you will regret not having taken.

Maybe you believe that there will time for prospecting later. There won’t be.

Maybe you believe you can win the dream clients you need to leapfrog into the top 20% without nurturing the relationships that you need. You can’t.

Maybe you believe someone else is holding you back, that it’s your company, your products or services,that it’s those guys in sales prevention. It isn’t.

I don’t have any idea what your pet impossibility is, or which of the iron laws of sales you believe you can violate without suffering the certain and harsh repercussions that follow, but you do. Come Monday morning, set those down at the door when you come in.

Resolve to drop the old, tired beliefs that are no longer serving you.

Avoiding Responsibility 

It wasn’t your fault. No one could have done better. Nothing to learn here, so you’ll just take your lumps.

You lost the deal because your competitor beat you on price. You lost the deal becauseyour competitor is way bigger and they have things to offer that you don’t. You lost for some reason that was inevitable, and there wasn’t anything you could have done about it.

Avoiding responsibility strips you of your personal power; it’s disempowering. It strips you of your belief and your ability to take actions that might have allowed you to win—some other salesperson won, after all. It hurts, and it’s very difficult, but it’s far better to say: “I lost this deal to someone with a lower price because I failed to convey the greater value we would have created at a higher price. I will find a way to do better in the future.”

Easy? No way!

Is it worth working on? Absolutely.

Resolve to drop the excuses and to stop absolving yourself of responsibility.

That Negativity Thing You Sometimes Do 

The water-cooler gang has always got something about which they are complaining. Misery loves company, and you can’t help but to sometimes get sucked in. Next thing you know, you have a few complaints of your own, and you’re off to the races.

Negativity spreads. Once infected, it’s really, really hard to treat. Sometimes there isn’t any cure, and you find yourself in a death spiral of negativity that destroys your results and that you spread to others.

This isn’t what you want for you. It’s not what success is built on. The reason thatoptimism follows self-discipline on my hierarchy of success attributes is because it is a choice that you make. It’s sometimes a damn hard to choice to make, but it’s a choice nonetheless.

Resolve to drop the negativity, the old tired beliefs that no longer serve you, and the avoiding responsibility for missed outcomes. You will be far lighter—and far more successful—in 2011 by not carrying that baggage along with you.

Recognize. Respond. Give. Receive.

How are employee happiness, motivation, loyalty and productivity influenced by recognition and reward?

An observation by Dilbert:

Recognize your employee’s needs. Reward them on their achievement. Give out Incentives.

Respond to them by accommodating their needs as much as possible.

Receive their loyalty and increased motivation and productivity as a reward.

Recognize. Respond. Give. Receive.