I read this article, from All Business,talking about the effective ways creating customer incentive programs. As we are aware, customer loyalty or incentive programs are everywhere now. Whether it is a free pouch for a magazine, downloadable coupon, or reward filled e-newsletter, these kinds of programs can be essential for increasing customer database, retaining the old ones and finding out what the customer really want from you.
Some very interesting facts to consider while creating a customer loyalty programs.
Meet the needs and wishes of your specific target audience.
A paint shop giving away paint brush won't work in a pet shop as well as a free dog collar might. Give the people what they want.
Increase customer loyalty.
For years, knowing that children outgrow their shoes in a matter of months or even weeks, children's shoe stores have offered a great discount on the tenth pair you purchase. Car washes and haircutters do this as well. If you sell something that customers need often, you can make sure that they return to your business by providing a similar loyalty incentive.
Add a service or accessory.
If you sell windows, offer a free cleaning. If you're selling exercise equipment, provide an exercise video. If you sell handbags, you can include an umbrella to fit inside the bag. Low-cost perks can go a long way -- just keep a close watch on your profit margin.
Promote new items.
In general, people do not like change. Therefore, if they are reluctant to try something new, add a freebie. This can also serve as a great free promotional gift with purchase.
Boost slow seasons.
Many business owners find that two-for-one specials and various other shopper incentives draw in customers during slower times of year.
Combine with your marketing efforts.
Have customers fill out a short survey to get a free soda, the above-mentioned umbrella, or other appropriate product. Your goal is to get more information on your customers, without crossing the line into personally identifiable information. It's a worthwhile trade if you can fill your data bank with the likes and dislikes of your customers.
Source: allbusiness.com
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