CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download: What is a brand? For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” These different components of a brand that identify and differentiate it are brand elements. 1

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download

CHAPTER 1: BRANDS & BRAND MANAGEMENT - ppt video online download: What is a brand? For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” These different components of a brand that identify and differentiate it are brand elements. 1

Win the battle in my own head!

I am so excited to attend the Blair Singer's seminar this weekend! Its going to be an awesome weekend with a lot of learning to do and valuable information to utilize in the future.

Coming from sales background, I often meet challenges and issues on securing sales for my company. Sometimes, you do everything the right way and still ended up with less than desired sales. Its quiet a bit of puzzle when other people who does the same thing but they can achieve better results that you did? Where is the logic in that? How is it possible?

Well, that is exactly what Blair Singer is going to coach us about! On how to tackle the inner voice that are responsible for all of our outer actions and results. Listening to his video and his logical explanation, I have a strong urge to attend this seminar. I am sure this will benefit me and my sales team to achieve greater results and I cant wait to see that happening!

It is going to be a life-changing weekend designed for any one that is seeking to increase their success and improve the quality of their personal and professional lives. 

Giving Businesses the Power to change our lives!

All it takes is one moment to forever change you. This is Narayanan Krishnan's story.

With a degree in hand and future in sight, Narayanan was on his way to be an award-winning chef at a 5-star restaurant in Switzerland.

All it took to change his plans forever was a walk on the streets of his home town of Madurai, India. It was then that he was taken aback by an elderly man lying on the side of the road. This man was starving and filthy. Narayanan reached out to this old man who placed his frail, wrinkled dirty hand upon his. During a visit to his family, before heading to Europe, he said, "I saw a very old man, literally eating his own human waste out of hunger. I went to the nearby hotel and asked them what was available. They had idli, which I bought and gave to the old man. Believe me, I had never seen a person eating so fast, ever. As he ate the food, his eyes were filled with tears. Those were the tears of happiness. This was a defining moment.

Narayanan decided in this moment that helping this man and those in need would be a life well-lived, providing him the happiness and fulfillment he had yet to experience until this moment

Starting in 2002, utilizing his own personal savings, Narayanan fed around 30 people. In 2003, he began to serve freshly-cooked meals, and has since served over 1.5 million meals as of August 2010.

He was awarded as one of the Top 10 CNN Heroes of 2010.

Its always about giving what you can for the betterment of human race. The more you give, the more you shall receive. So, Business Owners out there, if you want to start giving back to your community, I strongly suggest you to check out the Buy1Give1 foundation (B1G1) 

Check out the latest giving in Buy1GIVE1!

Gave 970 people in need a nourishing meal
ONE Meal for the Blind
Feed ONE blind or visually impaired person a meal

We can make a difference!

Tips on How to Create Effective Customer Incentive Programs

KNOW YOUR TARGET MARKET – Are you sure you know what your target market is? Determine everything about them from general demographic factors like age, gender, income class, to the little but important details like which colors or designs they prefer and so forth.

COMMUNICATE – Again, do everything you can to know what’s on your customers’ mind. Have them fill out survey forms, and to make sure that they’ll answer these, give them incentives to do so. Keep in mind that although you truly need to spend money for both incentive programs to work, you don’t need to spend a lot because big capital doesn’t necessarily equate with effectiveness. Creativity and resourcefulness still counts so it’s definitely possible to have a successful incentive program without denting your company’s pockets too much.

REWARD CUSTOMER LOYALTY – Know who your loyal customers are. And when you’ve identified them properly, make sure that you reward them accordingly. Let them know that you’re aware of their loyalty to your company and that you’re giving them a reward because you appreciate it.

GIVING AWAY REBATES – Be careful when using rebates as an incentive strategy for your customers. Due to numerous controversies surrounding rebates, more and more consumers are feeling discouraged and reluctant to take advantage of rebates. If and when you do use them to encourage customers to patronize your products or services, make sure that you use a simplified process for your customers to redeem their reward: don’t dangle a carrot if you don’t plan to give it away in the first place.

GIVING AWAY PROMOTIONAL PRODUCTS – Promotional products are always welcomed by all kinds of customers. Be sure, however, that you give them something useful – even if it’s only in the aesthetic sense. If you skimp on the costs and design, your incentive strategy might end up backfiring on you.

New Year....New You??

It’s your first Monday back after the holiday, and it’s the start of a brand new year. Is this year going to be a repeat of your last sales year, or are you going to resolve to do things different, to make it better?

If you are going to make one of your resolutions to lose some weight, there isn’t anything heavier and tougher to drag around than the three following items. Resolve to set them down.


Old Beliefs

There isn’t anything that has a greater impact on your results than your beliefs. What you believe will determine the actions that you take, and the actions that you will regret not having taken.

Maybe you believe that there will time for prospecting later. There won’t be.

Maybe you believe you can win the dream clients you need to leapfrog into the top 20% without nurturing the relationships that you need. You can’t.

Maybe you believe someone else is holding you back, that it’s your company, your products or services,that it’s those guys in sales prevention. It isn’t.

I don’t have any idea what your pet impossibility is, or which of the iron laws of sales you believe you can violate without suffering the certain and harsh repercussions that follow, but you do. Come Monday morning, set those down at the door when you come in.

Resolve to drop the old, tired beliefs that are no longer serving you.

Avoiding Responsibility 

It wasn’t your fault. No one could have done better. Nothing to learn here, so you’ll just take your lumps.

You lost the deal because your competitor beat you on price. You lost the deal becauseyour competitor is way bigger and they have things to offer that you don’t. You lost for some reason that was inevitable, and there wasn’t anything you could have done about it.

Avoiding responsibility strips you of your personal power; it’s disempowering. It strips you of your belief and your ability to take actions that might have allowed you to win—some other salesperson won, after all. It hurts, and it’s very difficult, but it’s far better to say: “I lost this deal to someone with a lower price because I failed to convey the greater value we would have created at a higher price. I will find a way to do better in the future.”

Easy? No way!

Is it worth working on? Absolutely.

Resolve to drop the excuses and to stop absolving yourself of responsibility.

That Negativity Thing You Sometimes Do 

The water-cooler gang has always got something about which they are complaining. Misery loves company, and you can’t help but to sometimes get sucked in. Next thing you know, you have a few complaints of your own, and you’re off to the races.

Negativity spreads. Once infected, it’s really, really hard to treat. Sometimes there isn’t any cure, and you find yourself in a death spiral of negativity that destroys your results and that you spread to others.

This isn’t what you want for you. It’s not what success is built on. The reason thatoptimism follows self-discipline on my hierarchy of success attributes is because it is a choice that you make. It’s sometimes a damn hard to choice to make, but it’s a choice nonetheless.

Resolve to drop the negativity, the old tired beliefs that no longer serve you, and the avoiding responsibility for missed outcomes. You will be far lighter—and far more successful—in 2011 by not carrying that baggage along with you.

Recognize. Respond. Give. Receive.

How are employee happiness, motivation, loyalty and productivity influenced by recognition and reward?

An observation by Dilbert:

Recognize your employee’s needs. Reward them on their achievement. Give out Incentives.

Respond to them by accommodating their needs as much as possible.

Receive their loyalty and increased motivation and productivity as a reward.

Recognize. Respond. Give. Receive.

Retaining Your Employees

Employee Retention involves taking measures to encourage employees to remain in the organization for the maximum period of time. Corporate is facing a lot of problems in employee retention these days. Hiring knowledgeable people for the job is essential for an employer. But retention is even more important than hiring. There is no lack of opportunities for a talented person. 

There are many organizations which are looking for such employees. If a person is not satisfied by the job he’s doing, he may switch over to some other more suitable job. In today's environments it becomes very important for organizations to retain their employees. The top organizations are on the top because they value their employees and they know how to keep them glued to the organization. Employees stay and leave organizations for some reasons. The reason may be personal or professional. These reasons should be understood by the employer and should be taken care of. The organizations are becoming aware of these reasons and adopting many strategies for employee retention.

En Adzhar Ibrahim, the Head of Human Resource Department of DiGi, shares his valuable ideas on how you can retain employees successfully.

Adzhar Ibrahim, Head of Human Resources at DiGi.

                                                 

Employee Turnover and Incentives

Employee turnover can be expensive, especially for a small business with few employees. Some of the industries highly effected by high turnover rate in Malaysia are like the call centre industry, fast food industry, and customer service industry  Every time an employee leaves, there may be expenses for advertising the position and training the new employee. To decrease the employee turnover in any company, it's crucial to keep the employees happy where they are.

Here are some suggestion to the Human Resource Managers on what to do to reduce the turnover rate. The key point here is to keep the employees happy. 

• Offer them a fair working condition and above average pay. You can actually do a 'market research' on the pay and benefits your competitor are giving. Raise employees pay when necessary.
• Be a down-to-earth Boss. Get to know your employees. Understand their concern and be attentive to their complaints. Be accessible anytime an employee has a problem for you to solve. Accept suggestions even from low level employees.
• Think on incentives that will decrease the turnover. Offer unique incentives for specific level of productivity. Give incentives regularly when warranted apart from bonuses Be creative with the type of incentives that will excite your employees and you can be assured every employee will be interested in staying for the next round of incentives. 
• Allow promotional opportunities. Listen to employees who want to cross train for other skills or to be considered for promotions. Remember that employees will be more willing to stay if they have a future with the company.
• Start with quality employees with a good work history. Look for employees who have few or nonexistent gaps in their resumes. Hire employees with a history of company loyalty and job retention.
• Stay in communication with your employees. Stay ahead of any problems that might be brewing among the employees and try to keep the workplace pleasant. Make each employee feel like an important and irreplaceable part of the company.

Happy employees are productive employees

Remember, being unique from your competitor does not only appliy to the products, marketing gimmick or promotions. It also applies on keeping employees loyal and happy working with you.

What gets Rewarded, Gets Repeated!

This very blunt, yet humorous video targeted to all the Bosses, Employers and Business Owners out there! The actor conveyed a brilliant message across to all the ignorant employers who are so focused on catching their employees doing the wrong thing instead of praising them for the right things they did. This scenario is actually very common in Malaysia. Employers cultivated the idea - 'Don't Do Mistake', and this actually creates a fear in the mind of the employees and the focus on not doing any mistake. And guess what will the result be? More Mistakes! More Errors! And Less Confidence to handle the work assigned to them!

Instead, when employers focus on the idea of praising or even a friendly tap on the shoulder can make a lot of difference to the employees. Rewarding employees is always seen as a tonic to improve performance of the employees. Their confidence gets a boost, they are willing to try new things and eventually all this will contribute in the growth of the company! More importantly the cultivate a healthy working life!

Happy Employees = Better Business

I came across this humorous video about the efforts Google puts in to make their employees happy. I was wondering, how many of us wish to be an employee of Google. But then, there is surely a way to bring out the 'Google in the company you are working in  - only if the Bosses see the potential of having happy employees.

I particularly like what Alexa said -Honey attracts more bees than vinegar.. Treat us well and we work better for you!

Enjoy the video.

Understanding the Pros and Cons of Employee Incentive Programmes

Sometime back, I met a friend of mine, who is also a HR Manager. It was really an interesting conversation as he shared about the challenges he faced when he decided to give incentives to his employees. 

He mentioned that problems arise among his employees when the Employee Of The Month  was chosen and the management gives him an incentive for his achievement. The co-workers  express their dissatisfaction as they fell like there is 'favoring factor' involved when selecting the Employee Of The Month ( some how, the same person was nominated for 3 months in a row).  They felt that since the workload is been shared equally, the incentive should be given to all to make it fair.

So, the management decided to introduce Group Incentives instead. Yet, another problem crop up. Team members feel that not all the members should be entitled for the incentives as there are some 'lazy' ones in the team who does not contribute to the team's success.

This is just one scenario out of thousands of challenges faced by the HR Department. Discussing about the pros and cons about employee recognition problems draws the question whether these system are outdated. 

Since the modern day job descriptions outline in details the employers's expectation and employees are briefed about the disciplinary action for workers failing to perform, is it really necessary for employee reward programs? Is there really a need if it only causes dissatisfaction and ill feelings? The short answer is- YES!

Recognizing efforts and superior accomplishments serve to motivate the employees. Employee recognition programmes provide the formal 'pat on the back' for job well done.

Lets look into the pros and cons of employee recognition progammes.

The Pros of Employee Incentives Programmes would be :

• Employee recognition programmes reward employees who achieve the business goals. This opens door to rewards for hard work, creativity, loss prevention and initiative by employees at all levels.
• Increases employee loyalty and retains good employees.
• Promotes good relationship between the management and the employees.
• Motivate employees to perform to their potential, for the higher and better their performance, the higher their rewards. It helps in establishing a competitive performance oriented work culture and an environment of continuous learning, improvement, and innovation where employees take responsibility for the outcome of their work

The cons of Employee Incentives Programmes :

• Management selection of employees leads to allegations (or actual cases) of favoritism.
• Limiting recognition of an employee to only one occurrence per calendar year supress the continued willingness of the employees to excel.
• Unrealistic incentives will de-motivate employees- for example an employee who just invented a way to prevent some computer virus which can save thousands of ringgit,should get more than merely a computer-generated certificate and a mug with the corporate logo.

However it is, at the end of the day, the overall success or failure of a recognition programmes is determined by the way it is structured and administered.

The discussion over the pros and cons of employees recognition programs should never been an issue at all as its clearly the way to move forward to have a strong corporate culture and happy employees.

The Carrot Culture : Power of Employee Recognation

When we talk about employee benefits, the one  most important thing that comes to my mind is the Carrot Culture, which is getting  popular among the employers and seen as an effective ways of employee recognition method.

For those who are new to Carrot Culture, let me explain to you what is it all about.

A Carrot Culture is an environment where employees are valued and appreciated for their contributions - creating passion and performance. Every major workplace survey conducted in the last twenty years has shown the need for praise and recognition in driving business results. In fact, long-term success is almost impossible without effective recognition.

A lot of organization is opting to the methods of recognition of Carrot Culture and sure enough it is doing miracles to them and definitely increasing the performance of their staff.

Now, what are the ways to implement recognition programs in the most effective way?

These are the areas to consider to have a win-win environment with your staffs. 

Positive - managers sometimes use a recognition presentation as a time to talk about how far someone has come, or how they could have done even better. This is not the time or place. Comments must be positive and upbeat.

Immediate - too often by the time an employee is recognized for a job well done, weeks if not months have passed. Obviously the closer the recognition to the actual performance the better.

Close - recognition is best presented in the employee's work environment among peers. Invite the person's team members and work friends to attend.

Specific - a great presentation is a time to point out specific behaviors that reinforces key values.

Shared - typically, recognition comes from the top down; however, recognition that means the most often comes from peers who best understand the circumstances surrounding the employee's performance. Peers, as well as managers and supervisors, should be able to comment during the presentation.


Put these suggestions into action and see the wonders that the culture will do. Good luck! 

Why Are Employee Benefits So Important?

Joe Dunlop is a business consultant and an adjunct professor at Steven Henegars College in Salt Lake City, Utah. Understand why employee benefits are so important and how it encourage employees to stay on the job even when there are higher-paying job opportunities.

Why Does Everyone Hate HR? What Went Wrong?

 Every leader knows that people are a firm’s most precious asset. Every leader should know that investing in people is more efficient than investing in technology. And seven percent of CEOs say they don’t have the talent they need to execute their strategy effectively.

So why is HR always the least important voice at the table? And why does everyone hate them?

In most companies, HR lacks organizational clout because it doesn’t have its own P&L. No revenue = no influence. That some firms have outsourced their HR function goes to show just how low it can fall within the corporate power structure. Others claim that HR doesn’t exist to do anything — it’s just there to prevent lawsuits. Focused on compliance, it has neither the mandate nor the will to go beyond mild-mannered policing, which just annoys everyone. And the poor naïve employees who think that HR is “on their side” soon discover the opposite: that HR exists to make bosses’ lives easier when they want to get rid of someone.

No wonder HR professionals are frustrated. They know how important they could be. Often, intellectually and professionally, they are light years ahead of the departments they service. They can see clearly many of the issues that bedevil their organizations and would like the authority to direct change. But they almost never get it. Instead, they’re forced to witness countless executions, insuring that terminations are conducted appropriately and desks cleared without a fuss. It’s enough to make anyone hard and defeatist.

There is another way. The firms that think most seriously about this problem are professional services firms, because they rarely have any assets except people. They’re innovative because they have to be. And their most recent innovation could change the HR game. It’s a rule, within some firms, that no one can be considered for senior partner without serving at least one year in HR. If you want to lead your firm, you have to have first-hand experience overseeing the assets. You may know a lot about money, but you get nowhere if you don’t know a lot about people, too.

A year is not enough to turn a number cruncher into a people person, but it is long enough for them to absorb the economic importance of developing talent. Institutionally, the fact that any serious player sooner or later must work in HR means that all aspirants have to treat the function with at least a semblance of respect. And when people issues are discussed at board level, it means that even executives with massive P&L responsibilities have some concept of human beings. It’s a cheap, effective game changer.

Are you really helping your employees to bring out their full potential?

Source : Margaret Heffernan,BNET

How to win customer though Incentives?

This interview was done by Dog and Pony - a daily interview show of new business ideas. This particular interview was with the CEO of Office Supply Max, Jonathan Avganim on how he uses some creative ideas of giving incentives to his clients.

Source : The Dog and Pony Show.

Knowing What Incentives to Give to Customers

I read this article, from All Business,talking about the effective ways creating customer incentive programs. As we are aware, customer loyalty or incentive programs are everywhere now. Whether it is a free pouch for a magazine, downloadable coupon, or reward filled e-newsletter, these kinds of programs can be essential for increasing customer database, retaining the old ones and finding out what the customer really want from you.

Some very interesting facts to consider while creating a customer loyalty programs.

Meet the needs and wishes of your specific target audience. 

A paint shop giving away paint brush won't work in a pet shop as well as a free dog collar might. Give the people what they want. 

Increase customer loyalty. 

For years, knowing that children outgrow their shoes in a matter of months or even weeks, children's shoe stores have offered a great discount on the tenth pair you purchase. Car washes and haircutters do this as well. If you sell something that customers need often, you can make sure that they return to your business by providing a similar loyalty incentive. 

Add a service or accessory. 

If you sell windows, offer a free cleaning. If you're selling exercise equipment, provide an exercise video. If you sell handbags, you can include an umbrella to fit inside the bag. Low-cost perks can go a long way -- just keep a close watch on your profit margin. 

Promote new items.

In general, people do not like change. Therefore, if they are reluctant to try something new, add a freebie. This can also serve as a great free promotional gift with purchase. 

Boost slow seasons. 

Many business owners find that two-for-one specials and various other shopper incentives draw in customers during slower times of year. 

Combine with your marketing efforts.

Have customers fill out a short survey to get a free soda, the above-mentioned umbrella, or other appropriate product. Your goal is to get more information on your customers, without crossing the line into personally identifiable information. It's a worthwhile trade if you can fill your data bank with the likes and dislikes of your customers.

Source: allbusiness.com   

    

Incentives - A brilliant Marketing tool

Businesses around the world are going through heavy competition to reach to their customers and market their products. The video below provides a very simple yet powerful tool for businesses to be different and stand out among their competitor. Incentives are a great way to increase sales and to make your customers happy!

Have a look at the video from Marketing Best Practices. You can download free e- books on marketing ideas from their website too.



Source: Marketing Best Practices.

Non-Cash Incentives to Boost Sales

 I came across these interesting findings that supports the fact that using non-cash incentive does a great deal in increasing sales and also a fantastic method to use as part of your customer retention and employee benefit programs. Mind blowing facts and figures...

• Over 65% of business owners strongly agree that "travel awards and merchandise are remembered longer than cash payments and that you can build a more exciting and memorable program around travel and merchandise than you can with cash." 
  Study conducted by Incentive Federation, USA

• Loyal customers not only spend more on each visit, but also are twice as likely to refer a new customer. Loyalty is the key to growth. Fred Reichheld, research author of the book “Loyalty Rules!” It costs 6 to 8 times more to acquire a new customer than it does to keep an existing customer coming back again and again.* September 2007 American Express Market Brief

• Companies with high levels of employee engagement improved their operating income by 19.2% .While companies with low levels of engagement saw their operating income decline by 32.7% over a 12 month period."FORUM - The Economic Case for People Performance Management and Measurement", December 2007.

• KPMG’s "People First" Recognition Program has made a big impact – a 3.6% fall in turnover, saving $3 million and $5 million per annum. The Australian Financial Review, ‘Work Space’. Knowledgeable and attentive employees account for 80% of the reasons consumers feel satisfied, PNC Bank Corp. survey, USA.

• Fewer than one in four American workers is working at full potential; half of all workers do no more than directly asked, and 75% of employees say they could be more effective in their jobs. Public Agenda forum, USA

• 70% of unhappy customers abandon vendors because of poor service.
  Forum Corp, USA. A 5% increase in customer retention can increase lifetime profits from a customer by 75%, Loyalty Effect by Frederick Reichheld.

The Motivation Show

Companies in the US are finding out that offering incentives to increase sales does wonders. Companies spend almost 30 Billion Dollars every year on incentives with the hope to give their employees a reason to go the extra mile and bring in the big sale!